BeeYoung, one of India’s fastest-growing craft beer brands, has carved a spot for itself on the global brewing stage, winning Gold for its innovative BeeYoung Beyond and Silver for its flagship lager at the European Beer Challenge™ 2025. The recognition highlights both the brand’s commitment to innovation and the growing presence of Indian craft beer in international markets.
The star of the wins, BeeYoung Beyond, has been celebrated as India’s first International Style Crafted Pilsner. Its recipe blends Smoked Belgian Specialty Malt with Doon Basmati rice sourced from Uttarakhand, creating a profile that is smooth yet layered with earthy, spicy, and floral undertones. The flagship BeeYoung lager, meanwhile, impressed judges with its crisp citrus notes and balanced finish, earning Silver and reinforcing the brand’s consistency in quality and consumer appeal.
Reacting to the double win, Abhinav Jindal, Founder & CEO of Kimaya Himalayan Beverages (BeeYoung’s parent company), said, as noted by Hotelier India:
“This (Winning at the European Beer Challenge™) is a proud moment for us. These awards are not just about the liquid in the bottle. They reflect the creativity, hard work, and relentless dedication our team puts in every day. Our dream has always been to craft beers that redefine India’s drinking experience, and wins like these reassure us that we’re on the right path.”
His words highlight how BeeYoung’s victories are as much about team effort and brewing discipline as they are about international validation.
For the broader Indian hospitality and beverage industry, BeeYoung’s success demonstrates the growing acceptance of locally crafted products on the world stage. It also reflects a maturing consumer market at home, where innovation, regional ingredients, and storytelling are becoming critical to differentiation.
