Domino’s Pizza has regained momentum in the U.S. with a 5.2% rise in same-store sales for Q3 2025, marking its strongest performance in over a year.
The up-tick was fuelled by the brand’s “Best Deal Ever” promotion, offering any pizza with any topping for US$9.99, which helped to lift order volumes and traffic. Innovation also played a part, with the Parmesan Stuffed Crust pizza emerging as a hit among new and existing guests. Carry-out orders, in particular, surged by 8.7%, aided by a reshaped loyalty programme and the chain’s expanded presence on aggregation platforms like DoorDash.
Franchise partners responded positively, so much so that the value promotion has been extended beyond its original timeframe, thanks to strong performance at unit level. Domino’s leadership emphasised that promotional scale and logistics were key to maintaining franchisee profitability while driving traffic.
Despite the strong quarter, Domino’s remains vigilant. Global retail sales increased by 6.3%, but profitability pressures were evident: EPS came in at US$4.08, a slight decline, as operating costs and macro headwinds weighed. The company reaffirmed its full-year U.S. same-store growth goal of 3% and flagged that industry-wide softness may intensify in Q4.
As delivery costs rise and consumer behaviour evolves, Domino’s performance shows how established chains can still unlock growth, while also reminding the industry that the “easy gains” are behind us.
