The global food & beverage industry converged in Cologne for Anuga 2025, the event shattered its own records: over 8,000 exhibitors from 110 countries and 145,000+ trade visitors from more than 190 nations packed the venue.
India’s footprint at the event was unmistakable. The Agricultural and Processed Food Products Export Development Authority (APEDA) managed the India Pavilion, located at one of the main entrances of Koelnmesse. Approximately 40 Indian exporters and government officials participated, brands such as Tata Consumer Products, United Foods India and Suminter India Organics were present.
These companies showcased everything from value-added food products and organic lines to export-ready innovations. The size, position and prominence of India’s pavilion signalled that the country is embracing its role as not just a supplier of raw goods, but an innovator in processed foods, flavour systems and foodservice ingredients.
Key Trends That Drew Attention:
- The fair spotlighted the surge in plant-based offerings, exhibitors introduced alternatives using pea protein, mushrooms, oats, lentils and algae.
- Talk of fusion foods, for example, “Asian dim sum x East European pierogi” or “coconut-water noodles”, underlined how innovation is crossing typologies and ingredients.
- Companies from the Asian region, including partner country South Korea, brought strong presence, reaffirming that Asia is central to this year’s global food narrative.
Anuga 2025 was a showcase of transformation. For Indian participants, this edition marked a pivot from “catch-up” to “contribute”. The scale of representation and the nature of exhibits suggest that Indian F&B companies are raising their game. The challenge now is execution: converting visibility into global distribution, margins and brand equity.
