GoTo Foods has named Lucy Brady president of Jamba, bringing a former McDonald’s executive into the leadership of the juice and smoothie chain as its parent company reshapes responsibilities across its portfolio.
Brady joined GoTo Foods in September and was named president of Jamba on September 14. She previously served as president of Grocery and Snacks at Conagra Brands, where she led a portfolio of more than 60 brands. Earlier in her career, she held senior roles at McDonald’s and helped develop the chain’s loyalty and delivery businesses.
At Jamba, Brady will work with franchisees and restaurant teams on the brand’s strategy and operations. The chain has about 710 locations and generated $461.8 million in system sales last year, according to Technomic data cited by Nation’s Restaurant News.
Brady’s appointment was part of a broader set of leadership changes at GoTo Foods. Nathan Baldwin, president of Auntie Anne’s, has taken on the additional role of president of Specialty Brands, overseeing Cinnabon, Carvel and co-branded initiatives. Francisco Bram, the company’s chief growth officer, was named president of Moe’s Southwest Grill. Biplav Misra’s role expanded to chief digital and technology officer, adding technology to his digital remit.
