The appointment of Sakshi Sehdev Dogra as Director, Area Marketing & Communications, for South Asia strengthens Radisson Hotel Group’s leadership team as it expands into one of the fastest-growing hospitality markets in South Asia.
With more than 20 years of hospitality experience, Dogra brings deep expertise in marketing, communications, brand strategy, and commercial performance to her new role. She joins Radisson after serving as Head of Sales & Marketing: Eurasia at Wyndham Hotels & Resorts, where she led performance-driven initiatives across dozens of properties and developed strong brand-building and business development strategies. Including leadership positions with The Lalit Hotels and Best Western Hotels, and previously, Marriott Hotels India, where she developed B2B sales capabilities, MICE (Meetings, Incentives, Conferences and Exhibitions) and National Account Management.
In her new, broader role at Radisson, Dogra is responsible for developing and executing integrated marketing and communications strategies across South Asia, including India, Nepal, and Sri Lanka, as new markets open.
Her responsibilities include storytelling, digital and performance marketing, PR, loyalty programmes, etc., and any commercial initiatives aligned with hotel ownership that will help improve Radisson’s visibility among travellers, owners and stakeholders.
“I am very pleased to have Richa join our leadership team,” said Brad Smith, Managing Director and COO of the South Asia Radisson Hotel Group, “As she has a unique combination of imagination and discipline.” He emphasised that her expertise would be instrumental in supporting the brand’s next stage of growth in a region where demand for both business and leisure travel remains strong.
Sakshi Sehdev Dogra said she was “elated to be part of this new chapter for Radisson Hotel Group in South Asia,” pointing to the opportunity as a time to strengthen integrated marketing efforts that combine creativity, digital excellence, and commercial focus. Sakshi Sehdev Dogra’s leadership style should align with Radisson’s strategy to connect with consumers on an emotional level and deliver measurable business results. The Radisson Hotel Group has aggressively expanded its presence in South Asia through a growing number of property openings across tier-1 and developing tourist destinations in the region. The region is seen as a key strategic market, with Radisson reporting strong growth through signings and openings across India and neighbouring countries as it accelerates toward ambitious expansion goals.
